In 2011 a new website was on order for The Roman Candle Pizza. A new website that served not only as an extension of the funky-cool flavor of the 'Candle, but told its unique "Neighborhood Pizza" story in a tangible way—away from the tasty, in-store experience. The website redesign has served as the seed for 2+ years of brand evolution that has taken root in multiple mediums, three neighborhoods in Madison, and soon a fourth in Whitefish Bay, Wisconsin.
